If you've heard it you either love it or hate, its that simple.
This week (and it was a particularly bad one) I was driving to work when the new Strepsils/Strepsils Intensive advert came on the radio. I think if someone had been recording me with a video camera you would have seen the visual transformation from deep thought on my face change to hysterical laughter in 20 seconds flat!
The advert starts suddenly with a dry, monotone female voice given two frightening scenarios, the latter being the more extreme. "Seeing a spider on the foot of your bed" she says, "Strepsils!!" a female voice shrieks. "Seeing a spider on your foot" she says in a contrast to the already scary circumstance, "Strepsils Intensive!!" the shrieking female voice climaxes 2 octaves higher.
My imagination played a huge role in the success of this advert and because of its disruptive approach, has left a lasting impression of the brand with me. I couldn't help but laugh until the tears ran down my face, I've shared it with all my friends and I've even got the link below on my phone for easy access.
*Fact: This SA advert won a Creative Circles Ad of the month award - details on the website.
Take a listen here, come back and share your views.
Love it or hate it?
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